色狼社区

Course Overview

This programme provides students with a strong foundation in business and marketing principles, equipping them to understand the role of marketing within and between organisations. With a choice of general, digital business, or e-commerce tracks, students gain critical thinking, communication, and decision-making skills to innovate and respond to the evolving demands of the market.

Curriculum

• Programme Duration: 3-year honours programme, 33 subjects including graduation project
• Year 1 – 9 Compulsory Subjects:
  • ACC101 Financial Accounting 1
  • ACC103 Management Accounting 1
  • ECO101 Principles of Microeconomics
  • ECO102 Principles of Macroeconomics
  • ITC101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics
• Year 2 & 3 – 16 Compulsory Subjects:
  • FIN201 Business Finance
  • HRM201 Managing Human Resources
  • MGT212 Business Analytics for Decision Making
  • MKT201 Consumer Behaviour
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT209 Digital Marketing
  • MGT301 Operations Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project
• Electives: Choose 2 from Year 2 or Year 3 subjects. Tracks available: General Marketing, Digital Marketing, E-Commerce
• MPU Subjects – 4 Compulsory:
  • MPU3183 Penghayatan Etika dan Peradaban or MPU3193 Falsafah dan Isu Semasa
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
  • MPU3213 Bahasa Kebangsaan A (for students without SPM BM credit)
  • MPU3373 A*Gen Careers in Malaysia & Beyond
  • MPU3412 Sports 2 or MPU3432 Event Management 2
• Assessment: Continuous assessment (40%), Final assessment (60%)

Entry Requirements

• Matriculation/Foundation or equivalent: Minimum CGPA of 2.00 out of 4.00**
• Diploma (Level 4, MQF): Minimum CGPA of 2.00 out of 4.00
• STPM: Minimum Grade C (GP 2.0) in any TWO subjects
• Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
• Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
• DKM/DVM: Subject to Senate/Academic Board approval
• DLKM: Subject to Senate/Academic Board approval
• A-Level: 2 passes
• Senior Middle 3 (UEC): 5 B’s***
• CPU: 5 passes with a minimum average of 50%
• Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50
• Equivalent qualifications

** Must be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level

*** Refer to the Faculty of Business, Economics and Accounting for Mathematics and English requirement

English Requirement (International Students): IELTS 5.5 or equivalent

Career Prospects

Graduates of this programme can pursue diverse careers in the field of marketing. Potential roles include:

• Marketing Executive
• Social Media Manager
• Chief Marketing Officer
• PR Manager
• Brand Manager
• Content Marketing Specialist
• Digital Marketer
• Advertising Executive
• Event Marketing Coordinator
• Sales Manager
• Marketing Analyst
• Promotions Manager
• Media Producer

Study Abroad Pathway

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, China, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1?2 or even a 2+ 1?2+ 1 or 2+1+1 arrangements.