色狼社区

Course Overview

This specialisation is ideal for students interested in film, television, print, and digital communication. The programme integrates various media platforms and provides students with practical and theoretical foundations to prepare them for diverse media careers. Students will learn journalistic writing, multimedia storytelling, media marketing, and management, supported by industry-standard equipment and internships for real-world exposure.

Curriculum

• Programme Duration: 3 years, 30 subjects
• Year 1 – 10 Common Core Subjects:
  • MCH1014 Mass Communication
  • MCH1024 Public Speaking
  • MCH1034 Business Communication
  • MCH1044 Multimedia Design
  • MCH1054 Writing Mass Media
  • MCH1064 Journalism
  • MCH1074 Human Communication
  • MCH1084 Entrepreneurship
  • MCH1094 English for Academic Purposes
  • MCH1004 Marketing Communication
• MPU 1 (Compulsory):
  • MPU3183 Penghayatan Etika dan Peradaban (Local Students)
  • MPU3193 Falsafah dan Isu Semasa (Local/International)
  • MPU3143 Bahasa Melayu Komunikasi 2 (International Students)
• Year 2 – 6 Core Subjects:
  • MCH2014 Communication Theories
  • MCH2024 Communication Law & Ethics
  • MCH2034 Intercultural Communication
  • MCH2114 Advertising
  • MCH2124 Consumer Behaviour
  • MCH2074 Social Research Methods
• Year 2 – 2 Electives:
  • MCH2204 Information Technology, Mass Media & Society
  • MCH2304 Communication in the Workplace
• MPU2/MPU3 (Choose One):
  • MPU3213 Bahasa Kebangsaan A*
  • A*Gen Careers in Malaysia and Beyond
• Year 3 – 6 Core Subjects:
  • MCH3016 Dissertation
  • MCH3034 Media Planning
  • MCH3104 Advertising Copywriting
  • MCH3054 Social Media and Mobile Marketing
  • MCH3124 Advertising Campaign
  • MCH3078 Industrial Training
• Year 3 – 1 Elective:
  • MCH3114 Creative Advertising Strategies
• General Elective:
  • GEN3513 Communication and Leadership Skills (subject to availability)
• MPU4 (Choose One):
  • MPU3412 Co-Curriculum – Sports 2
  • MPU3432 Co-Curriculum – Event Management 2

Entry Requirements

• HELP Foundation in Arts / Foundation in Science
• STPM: At least 2 C’s
• A-Level: At least 2 passes
• Senior Middle 3 (UEC): At least 5 B’s (including English)
• CPU: 5 passes with a minimum average of 50%
• SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
• International Baccalaureate: At least 24 points
• Matriculation/Foundation: At least CGPA of 2.00
• Diploma: At least CPA 2.00
• Equivalent qualification

English Requirements (International Students Only)

• Students without the minimum English requirement may enroll in the Intensive English Programme (IEP)
• Must pass IELTS with minimum Band 5.0 or equivalent before formal enrolment

Career Prospects

Graduates of this programme are prepared for a wide range of careers in the communication and media industry. Potential career pathways include:

• Journalist
• News Caster
• Reporter
• Corporate Communications
• Public Relations
• Public Affairs
• Social Media Management
• Advertising
• Brand Management
• Brand Strategist
• Copywriter
• Editor
• Media Planner
• Broadcasting Executive
• Marketing Executive
• Producer

Study Abroad Pathway

Credit Transfer Programme - Australia (February & July Intakes)

UNIVERSITY OF SOUTH AUSTRALIA

• Bachelor of Communication and Media (2 + 1)

UNIVERSITY NEW SOUTH WALES

• Bachelor of Media (Public Relations and Advertising) (1 + 2)
• Bachelor of Media (Screen and Sound Production) (1 + 2)

EDITH COWAN UNIVERSITY

• Bachelor of Media and Communication (2 + 1)
• Bachelor of Design (2 + 1)

UNIVERSITY OF QUEENSLAND

• Bachelor of Communication (1.5 + 1.5)

DEAKIN UNIVERSITY

• Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
• Bachelor of Communication (1 + 2)
• Bachelor of Film, Television & Animation (1.5 + 1.5)

QUEENSLAND UNIVERSITY OF TECHNOLOGY

• Bachelor of Creative Industries (1 + 2)

MURDOCH UNIVERSITY

• Bachelor of Creative Media (Photography) (1 + 2)

Credit Transfer Programme - United Kingdom (September Intakes)

HERTFORDSHIRE UNIVERSITY

• BA (Hons) Mass Communication (2 + 1)

UNIVERSITY COLLEGE BIRMINGHAM

• BA (Hons) Digital Marketing (2 + 1)

ROBERT GORDON UNIVERSITY, SCOTLAND

• BA (Hons) Media (2 + 1)
• BA (Hons) Public Relations (2 + 1)

SWANSEA UNIVERSITY

• BA (Hons) Media and Communication (1 + 2)

MIDDLESEX UNIVERSITY

• BA (Hons) Advertising, PR and Branding (2 + 1)