色狼社区

Course Overview

The Diploma in Public Relations and Entertainment Management programme focuses on practical skills in entertainment management and public relations. The course integrates theory and hands-on experience in managing entertainers, including tasks such as producing press releases, video clips, contracts, and event booking schedules. With the growing global entertainment business, students gain the expertise to keep pace with industry changes.

Curriculum

• Year 1:
  • Introduction to Public Relations
  • Writing Skills for Public Relations
  • Introduction to Corporate Communications
  • Advertising and Promotion
• Year 2:
  • Ethics in Public Relations
  • Mandarin
  • Public Relations Marketing
  • Cross Cultural Communication
• Year 3:
  • Event Practices in Public Relations
  • Business Law
  • Industrial Training

Entry Requirements

• Pass SPM or its equivalent with 3 credits;
• OR Certificate from Polytechnic/private higher learning institution (IPTS) and other qualifications recognized by MSU Senate;
• OR Pass Unified Examination Certificate (UEC) with at least grade B in 3 subjects;
• OR Other equivalent qualifications recognized by the Malaysian Government

Career Prospects

This programme prepares students for a variety of roles in the media and entertainment industry, including Media Relations, Production Music Manager, and Performance Promotions Manager.