色狼社区

Course Overview

The Bachelor of Public Relations Management programme is designed to equip students with the skills and knowledge necessary for effective public relations practice in today's fast-evolving industry. The programme combines theoretical foundations in communication with hands-on experience, including field placements in entertainment contexts, to ensure students are prepared for the dynamic nature of public relations management.

Curriculum

• Year 1:
  • Introduction to Public Relations
  • Practices of Management
  • Publicity Media and Public Relations Writing
  • Entertainment Management
• Year 2:
  • Corporate Communication Management
  • Social Media in Public Relations
  • Visual Communication
  • Mandarin
• Year 3:
  • Advertising and Promotion in Public Relations
  • Strategic Public Relations Management
  • Industrial Training

Entry Requirements

• Pass STPM with at least a C (2.00 CGPA) in two (2) subjects
• OR A-Level with a Pass in two (2) subjects
• OR UEC with at least a B in five (5) subjects
• OR Matriculation/Foundation with at least 2.00 CGPA
• OR any other qualifications recognized by the Malaysian Government

Career Prospects

This programme prepares graduates for a variety of careers in the media and public relations industry, including roles as Media Directors, Advertising & Promotion Executives, Public Relations Managers, and Event Managers.