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Course Overview

The Master in International Event Management programme at MSU is designed to equip students with the strategic and practical skills required for successful careers in the event management sector. With accreditation from the Malaysia Tourism Council and recognition from the Asia Pacific Institute for Events Management, students will gain deep insights into global event planning and management practices.

Curriculum

• International Event Planning & Analysis
• Global Strategic Management for Hospitality and Tourism
• Research Methods for Hospitality and Tourism
• Organizational Behaviour in Hospitality and Tourism
• International Event Marketing and Sponsorship
• Financial Analysis for Hospitality and Tourism
• Convention and Exposition in Tourism Industry
• International Event Management
• Global Trends and Issues in Hospitality and Tourism
• Statistical Method and Analysis for Academic Research
• International Event Bidding
• Graduate Research

Entry Requirements

• A Bachelor's degree (Level 6 MOH) with a minimum CGPA of 2.50, or its equivalent as accepted by the HEP Senate.
• A Bachelor's degree (Level 6 MOH) with a CGPA below 2.50 can be admitted subject to a minimum of 5 years of working experience in the relevant field.
• International students are required to have a minimum IELTS score of 6.00 or a TOEFL score of 550, or a credit in English 1119.

Career Prospects

Graduates can pursue careers in various fields including:

• Academia
• Consultancy
• Public Relations
• Event Production
• Event Sponsorship
• Event Marketing & Sales
• Convention and Exhibition