色狼社区

Course Overview

This programme blends advertising, marketing, and communication theory to develop professionals skilled in media strategy, branding, promotions, and campaign execution. Students are trained for roles in marketing teams across various industries.

Curriculum

• Duration: 3 years, 30 subjects
• Year 1 (10 core subjects):
  • MCH1014 Mass Communication
  • MCH1024 Public Speaking
  • MCH1034 Business Communication
  • MCH1044 Multimedia Design
  • MCH1054 Writing Mass Media
  • MCH1064 Journalism
  • MCH1074 Human Communication
  • MCH1084 Entrepreneurship
  • MCH1094 English for Academic Purposes
  • MCH1004 Marketing Communication
• Year 2:
  • 6 Core Subjects (e.g., Advertising, Communication Theories, Consumer Behaviour)
  • 2 Electives (e.g., Communication in the Workplace)
• Year 3:
  • 6 Core Subjects (e.g., Dissertation, Social Media and Mobile Marketing)
  • 1 Elective (e.g., Creative Advertising Strategies)
  • Industrial Training (MCH3078)
• MPU: MPU3183, MPU3193, MPU3143, MPU3213, MPU3432 (depending on student type)
• Assessment: Continuous Assessment (40%), Final Assessment (60%)

Entry Requirements

• HELP Foundation in Arts / Foundation in Science
• STPM: At least 2 C’s
• A-Level: At least 2 passes
• Senior Middle 3 (UEC): At Least 5 B’s (including English)
• CPU: 5 passes with a minimum average of 50%
• SAM/TEE: At least 5 passes with a university aggregate of 50%
• International Baccalaureate: At least 24 points
• Matriculation/Foundation: At least CGPA of 2.00
• Diploma: At least CGPA 2.00
• Equivalent qualifications

International Students: Students without minimum English requirement may enrol in the Intensive English Programme (IEP) and sit for IELTS or equivalent tests. A score of IELTS 5.0 or equivalent is required to progress into the programme.

Career Prospects

• Marketing Communication
• Corporate Communication
• Social Media Manager
• Digital Marketing Manager
• Advertising & PR
• Media Buyer
• Event Marketer
• Broadcasting & Journalism
• Editor or Director

Study Abroad Pathway

Credit Transfer Programme - Australia (February & July Intakes)

UNIVERSITY OF SOUTH AUSTRALIA

• Bachelor of Communication and Media (2 + 1)

UNIVERSITY NEW SOUTH WALES

• Bachelor of Media (Public Relations and Advertising) (1 + 2)
• Bachelor of Media (Screen and Sound Production) (1 + 2)

EDITH COWAN UNIVERSITY

• Bachelor of Media and Communication (2 + 1)
• Bachelor of Design (2 + 1)

UNIVERSITY OF QUEENSLAND

• Bachelor of Communication (1.5 + 1.5)

DEAKIN UNIVERSITY

• Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
• Bachelor of Communication (1 + 2)
• Bachelor of Film, Television & Animation (1.5 + 1.5)

QUEENSLAND UNIVERSITY OF TECHNOLOGY

• Bachelor of Creative Industries (1 + 2)

MURDOCH UNIVERSITY

• Bachelor of Creative Media (Photography) (1 + 2)

Credit Transfer Programme - United Kingdom (September Intakes)

HERTFORDSHIRE UNIVERSITY

• BA (Hons) Mass Communication (2 + 1)

UNIVERSITY COLLEGE BIRMINGHAM

• BA (Hons) Digital Marketing (2 + 1)

ROBERT GORDON UNIVERSITY, SCOTLAND

• BA (Hons) Media (2 + 1)
• BA (Hons) Public Relations (2 + 1)

SWANSEA UNIVERSITY

• BA (Hons) Media and Communication (1 + 2)

MIDDLESEX UNIVERSITY

• BA (Hons) Advertising, PR and Branding (2 + 1)