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Course Overview

Marketing is a necessity in the business field to identify business opportunities as it supports an organisation to become more visible. Diploma in Marketing at Kolej MDIS Malaysia provides students with the skills that are needed to analyse market needs and trends, target markets and unlock business opportunities in a competitive environment. A marketing diploma also provides graduates a chance to pursue a career in a variety of marketing fields in the future.

Graduates of Diploma in Marketing programme will be able to work in marketing functions supporting roles at most businesses and in particular in businesses that support international trade and services.

Curriculum

Programme Learning Outcome (PLO)

• PLO1: Outline the relevant concepts and theories
• PLO2: Apply practical and theoretical understanding in marketing and business related issues
• PLO3: Display social skills and responsibilities in business practices.
• PLO4: Uphold professional and ethical business conduct
• PLO5: Demonstrate leadership qualities with team work and effective interpersonal communication skills
• PLO6: Apply creative and critical thinking skills in solving marketing and business issues
• PLO7: Apply the principles of lifelong learning in academic and career development
• PLO8: Demonstrate management and entrepreneurial skills in identifying marketing and business opportunities

Entry Requirements

* For Diploma and Advanced Diploma, International students must score 5.0 for International English Language Test System (IELTS) or equivalent.

Career Prospects

• Marketing Officer
• Sales Officer
• Digital Marketer
• Social Media Administrator
• Customer Service Officer