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Course Overview

The Bachelor in Event Management (Hons) at MSU combines creativity, communication, and business management to equip students with the skills needed to excel in the dynamic events industry. The programme includes hands-on training in real-world scenarios and covers areas such as protocol, public relations, event design, marketing, and risk management. Students graduate industry-ready with the entrepreneurial skills required to plan and manage events professionally.

Achievement

Accredited as first Malaysian Centre of Excellence by Asia Pacific Institute of Events Management (APIEM)

Curriculum

• Year One:
  • Introduction to Events Industry
  • Protocol and Ethics in Event Management
  • Cost Accounting for Event Industry
  • Public Relations in Event Management
• Year Two:
  • Event Planning
  • Event Design and Production
  • Fundraising Management
  • Events and Tourism Marketing
• Year Three:
  • Current Issues in Hospitality and Tourism
  • Event Risk Management
  • Industrial Training

Entry Requirements

• Credit in Bahasa Melayu and Pass in General Science or Additional Science or Biology/Chemistry/Physics at SPM level; AND
• Two (2) Cs or CGPA 2.00 at STPM level including Pengajian Am / General Studies; OR
• Three (3) A-levels; OR
• MSU Foundation Certificate; OR
• MSU Diploma in relevant field with minimum CGPA 2.00; OR
• Equivalent qualification recognized by MSU Senate

Career Prospects

• Event Manager
• Banquet Manager
• Wedding Organiser