色狼社区

Course Overview

This programme blends multimedia knowledge, graphic design, and business skills to create well-rounded professionals capable of managing the marketing side of business and producing effective marketing communication. Students will work on practical projects and case studies to develop problem-solving and decision-making skills. Industry professionals lead the programme to ensure students gain a deep understanding of both creative and business aspects of visual communication.

Curriculum

• Year 1:
  • Graphic Visualisation
  • Design Research
  • Integrated Marketing Communication
  • Publication Design
• Year 2:
  • Advertising and Promotion
  • Intellectual Property and Commercial
  • E-Commerce for Global Market
  • Contemporary Issues in Communication and Marketing
• Year 3:
  • Internet Marketing and Social Media
  • Design Management
  • Industrial Training

Entry Requirements

• You need to pass STPM or equivalent with at least a C (CGPA 2.00) in two (2) subjects and pass Mathematics and English Language at SPM level or pass STAM with Jayyid or UEC with a B in five (5) subjects including Mathematics and English or Matriculation/Foundation with 2.00 CGPA or SAM with 65%-70% aggregate score or CPU with 80% aggregate score pass with 2.00 CGPA or obtain a Diploma (MQF Level 4) with at least 2.00 CGPA or any other qualifications recognized as equivalent by the Government of Malaysia.
• You must also pass the MSU interview and drawing test AND obtain Band 1 in MUET.
• International students must score at least 5.5 on the IELTS or equivalent.

Career Prospects

Graduates can pursue a range of career opportunities in marketing and design. Possible roles include:

• Marketing Executive
• Marketing Research Specialist
• Visual Marketing Designer