色狼社区

Course Overview

This programme combines marketing and psychology to give students in-depth knowledge of how consumers make purchasing decisions and how marketing strategies shape business relationships. Students will develop a strong foundation in marketing, understand psychological influences on consumer behaviour, and gain practical experience through internships, including international placements under the MSU Global Internship Programme.

Curriculum

• Year One:
  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology
• Year Two:
  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research
• Year Three:
  • International Marketing
  • Psychology of the Internet
  • Industrial Training

Entry Requirements

• Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level; OR
• Jayyid in STAM; OR
• Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent.
• International students must score at least 5.5 in IELTS or equivalent.

Career Prospects

Graduates may pursue careers as:

• Marketing Psychologist
• Online Marketing Executive
• Market Researcher
• Brand Manager