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Course Overview

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Achievement

Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.

Curriculum

• Introduction to Information Technology
• Introduction to Mass Communication
• Design Fundamentals
• Introduction to Advertising
• Integrity and Anti Corruption 
• Design for Print 
• Malaysia: Cultural & Religious Practices
• Introduction to Electronic Publishing
• Mass Media and Society
• Consumer Behaviour
• Basic Photography
• Chinese Writing for The Mass Media OR Music Appreciation
• Advertising Copywriting
• Multimedia for Advertising
• Effects of Advertising
• Media Planning
• Communication Law
• Industrial Attachment
• Advertising Creative Campaign 
• Measurement of Advertising Effectiveness
• Translation: BM,English & Chinese OR Translation: BM & English
• Marketing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Academic English, Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A*(is compulsory for students without Credit in Bahasa Malaysia at SPM level.)  , Professional English, *Co-curricular

*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.

Entry Requirements

Career Prospects

• Advertising Account Executives
• Media Planners
• Copywriters
• Advertising & Promotion Personnel
• Social Media Executives
• Digital Marketing Executives
• Creative Director
• Talent Executives
• Multimedia Content Creator
• Market & Consumer Analyst