色狼社区

Course Overview

This programme develops students’ practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students’ experiential skills are enhanced via case studies, campaigns and internship. 

Curriculum

• Fundamentals of Public Relations
• Fundamentals of Integrated Marketing
• Fundamentals of Communication Theories
• Introduction to Information Technology
• Presentation Tactics for PR
• Production and Publication for PR
• Electronic Media Studies
• Introduction to Electronic Publishing
• Public Oration
• Customer Relations
• Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
• Public Relations Writing
• Introduction to PR Event
• Public Opinion and Persuasion
• Communication Law
• Internship
• Public and Media Relations
• Introduction to Digital PR
• Introduction to Research Methods
• Entrepreneurship
• Electronic Media Writing OR Media Copy Editing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Academic English, Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A*(is compulsory for students without Credit in Bahasa Malaysia at SPM level.), Professional English, *Co-curricular

*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.

Entry Requirements

Career Prospects

• Supervisory and strategic-level personnel in PR
• Marketing
• Communication
• Advertising
• Events management
• Hospitality
• Customer Relations