色狼社区

Course Overview

This programme is designed to equip communication graduates with new skills required for the digital economy. Theories and practices blended with industry know-how in the ‘new forms’ of the communication industry will be given priorities in this programme. Part of the programme content that makes our graduates content creators includes courses such as the new media, digital publishing, video production, web design and social media analytics. Another part of the programme that nurtures our graduates to be creative and critical thinkers includes speaking and writing courses, research skills and communication projects. Thus, graduates of this programme who understand inter-cultural communication, integrated marketing communication across various media platforms, collaborative projects with diverse resources, new media tools and other evolving communication platforms are expected to be effective communicators in the workplace. 

Achievement

Graduates may be admitted into Year 2 of Bachelor of  Communication Studies (Honours).

Curriculum

• Introduction to Communication and Media Studies
• Public Speaking Skills
• Fundamentals of Journalism
• Communication, Culture and Society
• Media Writing 1
• Fundamentals of Advertising 
• Introduction to Electronic Publishing
• The New Media
• Fundamentals of Public Relations
• Media Writing 2
• Introduction to Communication Theories and Research
• Basic Photography Skills
• Music Appreciation (Elective) or Introduction to Drama (Elective)
• Malaysian Legal Framework and Policies in Communication
• Social Media and Applications
• Basic Publication Skills
• Basic Video Production
• Persuasive Communication
• Industrial Attachment
• Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
• Penghayatan Etika dan Peradaban, English for Tertiary Studies, Academic English, Professional English, Bahasa Kebangsaan A, Social and Work Etiquette, Integrity and Anti-Corruption, *Co-curricular
• *Co-Curricular Courses (Year 1 Semester 1) 

Entry Requirements

Career Prospects

• Communications Executives
• Media Producers
• Copywriters
• Social Media Manager
• Web Content Writers
• MarComm Executives
• Media Researcher
• Creative Content Provider
• Corporate Communication Executives