Course Information

Mode: Onsite

Duration: 3 years

Intakes:

June, November

Campus: Kuala Lumpur

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Communication and Creative Industries

Awarding Country: Malaysia

Exam Body: Internal Qualification, Malaysia

Fees: RM37,800 / RM65,800 (international)

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Course Overview

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Curriculum

Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Digital Marketing / Web Design for Advertising
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Service Learning, Co-curricular

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.

Career Prospects

Graduates can be employed as:

Advertising Account Executives
Media Planners
Copywriters
Advertising & Promotion Personnel
Social Media Executives
Digital Marketing Executives
Creative Director
Talent Executives
Multimedia Content Creator
Market & Consumer Analyst

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Communication (Honours) in Advertising