色狼社区

Course Overview

The programme is designed to provide a practical overview of the function, skills and knowledge required to plan, organise, manage, promote and evaluate a festival, convention, trade show or special event. Through lectures, fieldwork, case studies and practical applications, students will gain insights into the management and operations in this dynamic field. Business courses such as accounting, marketing and business communications are added to enhance the students' holistic experience in managing events.

Curriculum

• Principles of Economics
• Introduction to Hospitality Industry
• Marketing for Hospitality Management
• Hospitality Accounting
• Introduction to Information Technology
• Introduction to Event Industry
• Principles of Events Planning & Management
• Basic Management Principles
• Visual Software for Events
• Catering & Employment Law
• Catering Management
• Convention Sales & Services Operations
• Project Proposal and Preparation
• Event & Destination Management
• Event Coordination & Implementation
• Service Marketing & Management
• Industrial Attachment
• Food and Beverage for Event Management

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Bahasa Kebangsaan A, Civic Consciousness and Volunteerism, Academic English, Penghayatan Etika dan Peradaban, Social and Work Etiquette, Professional English, Japanese Language I Or French Language I, Japanese Language II Or French Language II, Co-curricular courses.

Entry Requirements

Career Prospects

• Hotels
• Resorts
• PR and Event Management Companies and Convention Centres
• Event Executives, Convention Sales Executives, Marketing Executives and PR Executives in the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry