Course Information

Mode: Onsite

Duration: 2 years

Intakes:

June, November

(June intake for KL, Penang, Perak and Pahang branch campuses, while November intake only for KL, Perak and Pahang branch campuses)

Campus: Kuala Lumpur, Penang, Perak, Pahang

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Diploma Level

Field of Study: Business Management & Administration

Faculty: Faculty of Accountancy, Finance and Business

Awarding Country: Malaysia

Exam Body: Internal Qualification, Malaysia

Fees: RM19,200 / RM36,500 (international)

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Course Overview

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Curriculum

Principles of Accounting
Economics
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
Organisation Behaviour
Fundamentals of Marketing
Introduction to E-Commerce
Principles of Management
Internet Retailing and Services
Fundamentals of Finance
Workplace Communication
Introduction to Business Analytics
MIS in the Digital Age
Consumer Insight and Behaviour
Social Media Marketing
Introduction to Human Resource Management
Marketing Research
Introduction to Cybersecurity
Ethics for Business
Setting Up An Online Business
Entrepreneurship
E-Customer Relationship Management
Digital and Business Transformation
Principles of Supply Chain Management

Compulsory Courses:

English for Tertiary Studies
Penghayatan Etika dan Peradaban
Academic English
Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
Integrity and Anti-Corruption
Co-curricular

Entry Requirements

(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:
i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Education latest requirements.

Career Prospects

Graduates of Diploma in E-Marketing can seek employment in almost every sector of an e-business such as:

Tourism
Hospitality
Electrical and Electronics
Information Technology
Communications
Media
Banking and Finance
Education
Insurance
Travel
Entertainment
Advertising and Promotion
Market Research
Consumer Services
Retail at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Diploma in E-Marketing