Course Information

Mode: Onsite

Duration: 3 years

Intakes:

February, June and November

Campus: Kuala Lumpur

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Business Management & Administration

Faculty: Faculty of Accountancy, Finance and Business

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

Fees: RM37,700 / RM65,600 (international)

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Course Overview

This programme provides students with sound knowledge and understanding in the field of business analytics. With the core curriculum specially tailored to business analytics, data management, Big data analytics , programming and statistics. The students will be data savvy and able to apply analytics practices.

It aims to develop competent executives with appropriate skills and breadth of knowledge to support organisations' decision making based on data analytics.

Achievement

Graduates of Bachelor in Business Analytics (Honours) are able to advance to postgraduate studies in the relevant field.

for more progression pathways.

Curriculum

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Principles of Management
Principles of Marketing
Database Management
Principles of Finance
Problem Solving and Programming
Discrete Mathematics
Business Ethics
Business Analysis & Planning
Data Science
Human Resource Management
Operation Management
Statistics for Data Science
Data Warehouse Technology
Organisation Behaviour
Elective 1
Data Engineering
Business Intelligence
Big Data Analytics
Business Research
Industrial Training
Digital Marketing
Entrepreneurship
Business Metrics & Analytics
Business Analytics Project
Natural Language Processing
Strategic Planning and Management

Compulsory Courses:

English for Tertiary Studies
Academic English
English for Career Preparation
Falsafah dan Isu Semasa
Penghayatan Etika dan Peradaban
Integrity & Anti-Corruption
Critical Thinking
Contemporary Malaysian Issues
Service Learning/Bahasa Kebangsaan A
Co-curricular

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UMT - Foundation in Business OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (5) must include -
i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Education latest requirements.

Career Prospects

Graduates of Bachelor in Business Analytics (Honours) can seek employment in the following areas:

Data Analyst
Project Manager
Data Operation Analyst
Data Review Analyst
Business Analyst
Big Data Analyst
Marketing Manager/Executive
Market Tester/Analyst
Sales/Project Executive
Data Assurance Associate
CRM Executive

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Business (Honours) in Business Analytics