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(MQA/FA3916) (R/342/6/0083)(09/23)
| Feb, June, November (June and November intake for both KL and Pahang campus, while February intake only for KL) |
This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.
Intake:
| TAR UMT is a CIM Accredited Degree University which provides students with the opportunity to gain professional qualifications. Under this arrangement, students are given an exemption on Accreditation of Prior Learning (APL) basis for 1 out of 4 modules of the CIM Diploma in Professional & Digital Marketing. In the Third Year, students will be prepared to sit for the CIM Diploma in Professional & Digital Marketing Level 6 examinations. Upon passing the CIM examination and after gaining relevant work experience, graduates are eligible for Associate Membership of CIM. |
IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance
Operations Management
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building Advertising & Promotion
Sales Management
AI and Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Strategic Marketing and Decision Making
Industrial Training
Retail Management
Marketing Metrics
Electives
Compulsory Courses:
English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.
Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.
| (1) STPM - Grade C in 2 relevant subjects (2) A Level - Grade D in 2 relevant subjects (3) UEC - Grade B in 5 relevant subjects (4) TAR UMT - Foundation in Business OR Relevant Diploma (5) Other IHL - Relevant Foundation/ Diploma accredited by MQA Compulsory subjects: (1), (2), (3) and (5) must include - i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject ii) SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language Note: a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree. b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes. c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis. d) Subject to the Ministry of Education latest requirements. |
Graduates of Bachelor in Marketing (Honours) can seek employment in the following areas:
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