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Bachelor in Digital Business (Honours)

Course Information

Mode: Onsite
Duration: 3 years
Intakes:

June, November

Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Accountancy, Finance and Business

Course Overview

This programme provides students with a blend of digital, business and technological skills, opening doors to a wide spectrum of evolving careers. It offers robust, future-proof career options in marketing, analytics, consulting, cybersecurity, e-commerce and entrepreneurship. Graduates are equipped with a powerful combination of business acumen and digital skills, making them highly sought after in the dynamic job market.

Curriculum

  • IT Fundamentals and Applications
  • Business Communication
  • Quantitative Methods
  • Economics
  • Principles of Accounting
  • Principles of Finance
  • Principles of Management
  • Principles of Marketing
  • Organisational Behaviour
  • Cost and Management Accounting
  • Introduction to Computer Security
  • Database Management
  • Operations Management
  • System Analysis and Design
  • Human Resource Management
  • Industrial Training
  • Decision Support System for Business
  • Customer Relationship Management
  • Business Analysis and Planning
  • Management Information Systems
  • International Business Environment
  • Business Research
  • E-Business
  • Entrepreneurship
  • Big Data Analytics
  • Business Intelligence
  • Business Ethics
  • AI and Digital Marketing
  • Strategic Planning and Management

Compulsory Courses: English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A, Co-curricular.

Entry Requirements

  • STPM: Grade C in 2 relevant subjects
  • A Level: Grade D in 2 relevant subjects
  • UEC: Grade B in 5 relevant subjects
  • Other IHL: Relevant Foundation/Diploma accredited by MQA
  • TAR UMT: Foundation in Business OR Relevant Diploma

Additional Requirements:

  • SPM Pass/O Level Grade E (Pass) in Mathematics OR UEC Grade C in one mathematics subject
  • SPM Pass/O Level Grade E (Pass) OR UEC Grade C in English Language

Notes:

  1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  2. TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  3. Equivalent qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Subject to the Ministry of Higher Education latest requirements.

Career Prospects

  • Digital Marketing and E-Commerce
  • Business and Digital Analytics
  • Digital Transformation Consultant
  • E-Commerce and Web Management
  • Startups and Tech Entrepreneurship
  • Cybersecurity and Digital Infrastructure
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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