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Course Overview

Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various purposes. 

It supervises internal and external communication, media relations, reputation management, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication. 

The Bachelor of Corporate Communication (Honours) provides students strong understanding of communications theories and processes in an organisation. Key research, communication and media handling skills are taught so that students can manage challenging projects confidently. They will be trained to communicate effectively in the local and global business world. 

The programme will expose students to communication management and creative problem solving strategies, role of ICT in corporate communication and use of ICT in addressing corporate communication issues. Students are placed under an industrial training programme to gain practical experience.

Curriculum

Year 1

• Co-Curriculum 
• Communication in Interpersonal Relationships 
• Corporate Writing I 
• Creative Thinking and Idea Generation 
• Digital Media and Society?
   
• Digital Transformation and E-Commerce?
   
• Elective I 
• Elective III 
• English for Mass Communication 
• Fundamentals of Public Relations 
• Integrated Marketing Communications 
• National Language/ Other Languages 
• Principles and Practices of Corporate Communication 
• Public Speaking 
• Sun Zi's Art of War and Business Strategies
• Web Page Design?
   
•  

Year 2

• Applied Organisational Communication 
• Approaches to Communication Research 
• Corporate Branding 
• Corporate Writing II 
• Design Studio 
• Elective II 
• Ethics in Media Communication
• Ethics, Social Responsibility and Sustainability?
   
• Financial Communication 
• Intercultural Communication?
   
• Media and Communication Theories 
• Media Relations 
• MPU I*
   
•  

Year 3

• Communication Law 
• Corporate Crisis Management 
• Event Planning and Management I 
• Events Planning And Management II 
• Final Year Project?
   
• Industrial Training 
• Integrity and Anti-Corruption?
   
• MPU1** 
• Strategic Management and Communication?
   
•  

Elective I - Choose 1 course

• Creative Writing Skills
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary
•  

• Elective II - Choose 1 course

  • Cross-Cultural Interactive Communication
  • Digital Enterprise? 
  • Fundamentals of Psychology 
  • Personal Financial Planning and Investment?
  • Social Psychology 
  • Sociology in Malaysian Context?
     
  • Understanding Politics: State, Nation and Government
  •  

• Elective III - Choose 1 course

  • Digital Photography 
  • Visual Communication

  •  

National Language/Other Language - Choose 1 course
 

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Introduction to French
• Introduction to Japanese
   
• Introduction to Korean

• MPU 1* - Choose 1 course

  •  
    • Falsafah dan Isu Semasa - For Local Students 
    • Bahasa Melayu Komunikasi 2 - For International Students 

•  

• MPU 1** - Choose 1 course

  •  
    • Philosophy and Current Issues - For International Students 
    • Penghayatan Etika dan Peradaban  - For Local Students 
  •  

Co-curriculum - Choose 1 course

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
• Leadership and Teambuilding
   
• Managing Personal Finance
• Massive Open Online Course  (MOOC) by edX?
• Music Performance
• Social Entrepreneurship Project
• 
   

Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent 

STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

Other equivalent qualifications recognised by the Malaysian Government: MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Career Prospects

• Corporate Communication Executive
• Event Management Executive
• Media Liaison Officer
• Community Affairs Executive
• Public Affairs Executive